When the Main Street highway reconstruction begins in May, the Spring Grove EDA (economic development authority) will roll out a number of advertising efforts to bring customers into town. One is called Detour Dollars.

Thirty-three Spring Grove businesses have now signed up as members of that promotion, Robin Bartell told the EDA board last week.

Bartell has been charged with putting together the larger EDA advertising and promotional package, which Detour Dollars is a part of.

The 20-week program will include a variety of advertising types, including radio and newspaper ads, a variety of signage and more.

Beginning on the week of May 20, up to four registration boxes will make the rounds of participating local businesses.

Entrants will learn where they're located via the ad campaign. Each week, first, second and third-place winners will be drawn on Wednesday evenings at 6 p.m. In addition, each business will provide a door prize when they host the entry boxes.

First place in the weekly drawing is $144 worth of Spring Grove dollars, redeemable at local businesses. If the first place winner is not present at the drawing, the prize is $100 in SG dollars. Second and third places win SG Cinema and SWIM Center Passes.

EDA members discussed where those drawings will take place. Music-in-the-Park will host many of them, but those events are currently only scheduled to run from June 5 through the end of July with the possibility of an August date.

EDA members will need to come up with a venue for May 22 and 29, and later dates (up to Oct. 2). A leading contender for those days, as well as any rain dates, is the Fest Building.

All first, second and third-place weekly winners will be eligible for the grand prize drawing on Saturday, Oct. 5 at a "Street Re-opening Event" during UffDa Fest.

Ten additional last-minute qualifiers will be added to the bin just before the grand-prize winner is chosen. That prize will be $4,444 in SG Dollars.

No purchase is necessary to win, and only handwritten entries will be allowed.

EDA members gave Bartell permission to check with Spring Grove City Attorney Joe Hammell on age eligibility, since the program may be considered a sweepstakes.