Growth is good,
but also challenging
Wednesday, November 27, 2013 2:47 AM
At the last minute Friday as we were preparing for printing, we had to decrease our size of the Bluff Country Reader by four pages so the total mailing weight didn't exceed one pound in certain zip codes that had a lot of inserts, which are the advertising fliers inserted into the publication. Although our package won't rival the mammoth ones of the dailies put out just before Black Friday, it was the first time ever that we bumped up against the weight limit of the post office, which won't deliver this type of mail if it exceeds the guidelines.