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Students learn ad design; three earn prizes
By Gretchen Mensink Lovejoy
Tuesday, April 03, 2012 6:41 AM
Post-Bulletin representative Connie Brophy presented ad design awards to Chatfield students, from left, Ashlee Maker, Logan Boyum and Britney Fretland. (Chatfield News photo by Gretchen Mensink Lovejoy)
Stay between the white spaces.
The white spaces are our friends.
(Ban evil clutter...)
These are all words of advice you might hear if you're designing an advertisement. Chatfield sixth graders heard them and, better yet, heeded them well.
"I commend you on how well you followed instructions. I can tell you paid attention to the use of white space - it's not cluttered," said Rochester Post-Bulletin Newspapers in Education representative Connie Brophy.
She addressed Chatfield Elementary's sixth grade students recently regarding their entries into the Post-Bulletin's "Design an Ad Contest."
"And you paid attention to accurate contact information. You had some very creative, inventive ideas."
She presented $25 Hunt Drug gift certificate awards to three participants - Britney Fretland for her ad for Warner Stellian Appliance store, Ashlee Maker for her ad for Brekke Fireplace Shoppe, and Logan Boyum for her Hy-Vee grocery advertisement.
"All of you had wonderful ads, and these three stood out. You did a great job of showing how these stores can help people."
Sixth grade teacher Kathy Hanson explained how her students became involved in the contest.
"The Design an Ad Contest is sponsored by the Post-Bulletin, and this is the second year the Chatfield sixth graders have been a part of the contest. The Post-Bulletin mails the information to me by Jan. 31 and also includes information on how to do an eye-appealing ad.
"Then, because I have three language arts classes, I received three businesses that the students designed ads for. First hour language arts designed for Warner Stellian, second hour language arts designed for Hy-Vee - all locations - and third hour language arts designed for Brekke Fireplace Shoppe."
She continued, "Sixty students were involved with designing their own ad for the companies. Each student did a rough draft so I could correct it, then a final copy. I was notified about who won, but the Post-Bulletin wanted to keep it quiet until the special edition with the winners came out in the March 15 paper."
Hanson noted that 15 schools were a part of the contest as she thanked parents for attending the short awards ceremony.
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